Join us to Level Up & Connect.

The Artist Alliance is a supportive online community where members can share their work and grow their art career.

The Artist Alliance is the only online community created by a gallerist that focuses on both professional and creative growth.

GO STRAIGHT TO ENROLLMENT

Hi, I'm Jen Tough.

I created the Artist Alliance to empower artists to move ahead both creatively and professionally through a supportive community, curated exhibitions, challenges and valuable resources. Nothing makes me happier than when artists feel empowered to take on the challenges the art world presents, and I celebrate every win with members. My brick and mortar gallery may be closed now due to Covid, but the future is wide open because of this incredible community!"

NEW: The BASIC Method 5-month program now included in membership! A Five Month Program Designed for Your Success!

"Wanted to let you know that the BASIC program has kept me focused and on track and after only about 1-1/2 months of incorporating it into my MO, I’ve already gotten representation!" —Current Member, Marcia S.

"I just did my first website sale thanks to your shows!!!!"

—Deborah B.F., Oakland

"A fantastic way to network with other artists, a wealth of information to move ahead with your artwork."

—Cee, Columbus, OH

"A painting I entered in the Rough Around the Edges exhibition sold as soon you shared it on social media!"

—Susan M, CA

The Artist Alliance experience has been extraordinary.

"The phrase, "drinking from a fire hose," comes to mind. It is incredibly rich in process and resources, inspiration, and great fun! Working and observing other incredible artists is another plus."

—Sue Cretarolo

WHAT OUR MEMBERS SAY

A must for any professional artist!

"A must for any professional artist! Jen is amazing and a wealth of experience and knowledge. The members are supportive and eager to take part in all the opportunities offered from small groups to exhibition and open studios opportunities."

—Mary Ann Forehand

I highly recommend becoming a member!

"This group is great! Being a studio artist can be very isolating at times...especially THESE times, and this is a great place to connect with artists from all over. I have already taken advantage of two workshops and a webinar that was EXTREMELY helpful and very informative as well as timely. I love that there is a separate place for the public to view the art as well. I highly recommend becoming a member!"

—P.K. Williams

WHAT OUR MEMBERS SAY

Wonderful program

"Lots of talented artists joined together sharing their experiences has been insightful. The webinars produced by Jen Tough are invaluable. Highly recommend joining this wonderful program."

Laurie Blessen

Included with membership:

01

Monthly Exhibitions with No Entry Fees & 100% Commission on Sales

Juried or curated by artists or art professionals, we host a new exhibition each month. Members always earn 100% on sales and pay no gallery commissions. Best selling shows in 2020 were Small Works and Wild Lands. Our exhibitions are online on our public website: www.ArtistAlliance.space and available to the world at large.

02

Growing Video Library

As a frequent juror, mentor, instructor and portfolio reviewer, Gallerist Jen Tough has created a library for members (that's always growing!), including Killer Artist Websites, All About Art Galleries, Social Media Toolbox, All About Juried Shows, The Art of Selling Art and many more.

03

Live Studio Learning Experiences

Recent live events include: Paper Excavation with Shem (Michael Shemchuk), Color with Jenn Wiggs, Art Journaling with Colleen Gianatiempo, and Resist Techniques with Karen Allen. Members have the option of hosting live workshops with us to build their audience and hone their online workshop skills. We sometimes bring in an instructor who teaches a technique related to an upcoming challenge. All events are recorded and available in the community to all members.

04

Live Community Events

Our live community events include Second Sunday Critiques, Virtual Open Studios and Coaching Calls (mentoring sessions). Members volunteer to take part in these events through an online sign up portal, and are invited to view all events. All events are recorded and available in the community.

05

Monthly Art Challenges with Closing Exhibitions

Our challenges occur each month and almost always include a closing exhibition where every participant is included and all the work for sale (members earn 100% yay!). Recent challenges include: Tiny Assemblages, Flora & Fauna, Pulp: Explorations with Paper, and Extra Crispy: Pop Art Inspired. The Challenge Exhibitions are located on our public website: www.ArtistAlliance.space

06

Artist of the Week

Each week one eligible member of the community is selected to be Artist of the Week. Members are chosen for this honor based on many criteria, including proficiency in their medium, craft, creativity and community involvement. Artists are also chosen to create a well-rounded and diversified group of artists and styles.

07

Promote Your Event, Workshop or Exhibition to the Community

Unlike most online communities or groups, we love when our members promote what they're up to! We encourage our members to share their latest event, show or workshop to grow their audience and benefit from the networking available to members.

08

100 Rejections Challenge

Inspired by Jen Tough's talk with life coach Tiffany Han, we're hosting this bi-annual, 5-month long challenge with the goal of each participant getting 100 rejections! This is where the benefits of a supportive community really shine! Whether it's a rejection from a juried show, an ignored email from a gallery or any other type of art-related rejection, this voluntary challenge will take the sting out of a rejection and turn it into a win!

09

A Thriving and Supportive Artist Community

Share your work, and get feedback and support from our friendly artist community! Our members are eager to share ideas, upcoming exhibitions, tips and tricks, and of course, feedback on each other's work. We also have a space in the community called HEAD TALK, led by artist and therapist Dee Tivenan, where members talk and share about all the emotional issues that artists deal with, from rejection or being "stuck", to celebrating all the wins. The Artist Alliance welcomes artists of all levels... from beginning or just exploring, to advanced professionals.

10

The BASIC Method, A 5-Month Program to Get You on Track

Available for all members, we are offering the BASIC Method, a time tracking and accountability system developed for visual thinkers. What makes this program unique (and beneficial), is it defines the FIVE key areas visual artists must focus on to accelerate their careers.

"Wanted to let you know that the BASIC program has kept me focused and on track and after only about 1-1/2 months of incorporating it into my MO, I’ve already gotten representation!" 

—Current Member, Marcia S.

WHAT OUR MEMBERS SAY

Perfect!!

"The Artist Alliance and membership in "the tribe", has been a growing experience for me and perfectly timed. I recently relocated from Colorado where I began my artist life, to San Francisco. Consequently, I have a great need to learn of and to connect with a new artist community. Jen Tough is so knowledgeable and committed to sharing whatever she can to help artists to help themselves. Jen models a supportive attitude -- I feel that members follow her lead and do the same. Because of this, there is the bonus of learning from all tribal members from across our country, and if not already, from beyond. Perfect!!" —Jean Brodie

FAQs

Is this for advanced artists only?

Our community is for artists of all levels of experience, from just "dabbling" and getting their feet wet, to returning to art after a long hiatus, to mid-career and established artists.

Is there a portfolio review to get in?

No, every artist is welcome.

Will I get in every exhibition?

Most of our exhibitions are curated or have a juror from outside of the community, so we cannot guarantee inclusion for every member who submitted. However, if you participate in one of our studio challenges, and complete at least one prompt, you will be automatically included should you choose to submit.

What is included in the price?

All monthly challenges, the BASIC Method 5-month program, all exhibitions with no entry fee (and you earn 100% on sales), library of video workshops, monthly critiques, studio visits or coaching, a generous and friendly community offering feedback and support to all members.

Is my membership refundable?

Because of the amount of materials and content available immediately to members, there are no refunds for time already spent in the community. However, if you are unhappy with your experience, we promise to remedy the situation to the best of our ability to ensure a positive experience.

How good are the sales for the exhibitions?

Good! Our small works show sold about 2/3 of the show. And artists earn 100% (and pay no gallery commission) on all shows, so that's an extra bonus.

So don't do it alone!

Join our supportive, creative and welcoming community of artists today! Share your work, get feedback, grow your network, learn about new opportunities and exhibitions.

New 6-Month and Annual Memberships

We want you to succeed, so we're introducing six and twelve month membership plans. We've found that committing to at least six months in the Artist Alliance Community helps artists reach their goals and has a greater impact on professional and creative development.

Both our 6-month and annual membership plans have the same benefits.

You'll get two months free with our new Annual Plan!

6-Month Plan

NEW: Complete 5-Month BASIC Method Program

No entry fees for juried exhibitions

All challenges & guaranteed challenge show inclusion

Earn 100% on sales

Unlimited access to all spaces, events & experiences

Professional & Creative Development Content

Live workshops & Webinars

Open Studios, Mentoring Sessions & Critiques

Member Artist of the Week Eligibility

NEW: 100 Rejections Challenge

Promote yourself with a member profile with links

Video Resource Library

Event & Show Promotion to members

Gain a new community of artist friends for support, feedback and new opportunities

$149

6-MONTH MEMBERSHIP

Annual Plan

Get 2-months free!

NEW: Complete 5-Month BASIC Method Program

No entry fees for juried exhibitions

All challenges & guaranteed challenge show inclusion

Earn 100% on sales

Unlimited access to all spaces, events & experiences

Professional & Creative Development Content

Live workshops & Webinars

Open Studios, Mentoring Sessions & Critiques

Member Artist of the Week Eligibility

NEW: 100 Rejections Challenge

Promote yourself with a member profile with links

Video Resource Library

Event & Show Promotion to members

Gain a new community of artist friends for support, feedback and new opportunities

$249 two months free

ANNUAL MEMBERSHIP

The Artist Alliance Promise

Artists earn 100% of any sales and no entry fees

No exclusionary contracts or restrictions for showing with other galleries or venues if selected for our exhibitions

Our community will always be free from advertising, but we welcome art-related promotions from members!

We won't share your information or data... ever.

Founded by Jen Tough of Jen Tough Gallery, The Artist Alliance was created during the Coronavirus pandemic after her gallery closed. Long realizing the gallery system was pretty broken for artists, she created the Artist Alliance to offer artists community, exposure and resources, where artists earn 100% on sales.

Jen’s past work experiences include being the art director for Warner Bros Records and Urban Outfitters, along with years of freelance projects for Nike, Drew Carey, and numerous national magazines. Jen has won awards for art direction & design, was named "one to watch" for the 2000s for art direction, and has juried numerous national exhibitions. She lives with her husband, daughter, and two dogs in Santa Fe, New Mexico.

Jen Tough Gallery has been included in: